Another event in need of revitalization was The Arc’s annual golf classic. Held for many years at the now defunct Bamm Hollow Country Club, the classic was suffering from diminished revenue and attendance.
Great events start with a great foundation, and the small planning committee was doubled in size to include new members passionate about golf and about raising money for The Arc’s many services for people with developmental disabilities. Jack Privetera, chair of The Anabel Foundation, became the new golf chair, bringing passion and drive to the committee.
The venue was switched to the desirable Deal Golf & Country Club, which necessitated a steep price increase (from $250 to $375 per player). To add value to the price, great contests were included: $1,000,000 Shootout, $5,000 Putting and a car contest. The day was topped off with a lobster dinner, quickly becoming a signature element of the event.
In its first year of the move, the event drew a modest 71 players. Word of mouth was so great, however, that in this, the second year at Deal, the number of players swelled to 113. Even more contests were added to make it an action packed day.
The success was tremendous and the event raised $85,000, nearly double it’s revenue from any previous year.